The TRACE project assessed the potential of movement tracking services to better plan and promote walking and cycling in cities, and developed tracking tools that fueled the take-up of walking and cycling measures.

The project targeted established measures to promote cycling and walking to the workplace, to school, for shopping purposes or simply for leisure. More particularly, TRACE assessed the potential of ICT-based tracking services to optimise the planning and implementation of such measures and enhance their attractiveness and potential impact. Issues such as data privacy, cost, interoperability, financial/tax incentives, infrastructure planning and service concepts were also addressed. 

Dedicated TRACE tracking based tools to promote behaviour change and support mobility planning were tested in eight pilot sites: Breda (NL), Agueda (PT), Southend on Sea Borough (UK), Bologna (IT), Esch (LU), Belgrade (RS), Plovdiv (BG) and Belgium, and evaluated in terms of impacts, success factors and benefits, while preparing for their full commercial exploitation. To that end, common, flexible and open access tools were developed, which address related ICT challenges and enable the development of products based on tracking services tailored to the requirements of specific measures by market-oriented application developers. 

Users, policy makers, and walking and cycling practitioners were closely involved in all stages of the project.