Take-Up Group

Throughout the project, TRACE involved a pool of relevant stakeholders to carry out brainstorming sessions, questionnaires and other feedback mechanisms on possible solutions, including local actors like local governments, commercial associations or schools.

The TRACE Take-Up Group (TUG) was a permanent table composed of public and private actors interested in the roll-out of TRACE tracking tools beyond the project. The members validated the development of the tools throughout the project, actively contributed to drive the processes through their ideas and initiatives, and had direct access to the project's key reports and events.

The TUG was composed of:

  • Local and regional authorities with measures in place and/or ambitions/strategies for active travel policies and/or mobility tracking services.
  • Organisations and associations with a strong expertise in the field of behaviour change campaigns and active travel policies.
  • Private companies with a strong expertise in the field of development of ICT/ITS tracking tools, and consultancies working on (cycling/walking) urban mobility planning.

The TUG met three times during the project lifetime.

The TUG members were selected through an open call, published in November 2015 on the TRACE website and promoted via all the project’s communication and dissemination channels. We got more than 40 applications, demonstrating the high interest of stakeholders in this topic.

Below the list of the permanent members of the Take-Up Group:



BKK Budapest


European Metropolis of Lille


Flemish Cycling Embassy


Ghent University (i-KNOW)


RYW Community Systems Ltd


Softeco Sismat Srl




Trivector traffic AB






1st Take-Up Group meeting - 21-22 January 2016


The 1st TUG meeting took place on the 21st and 22nd of January 2016 in Brussels, Belgium. It included two workshops:

Workshop “Walking and cycling tracking for behaviour change initiatives”: TRACE findings on the strengths, weaknesses, opportunities and threats for tracking services to be used in behavioural change.

Mobiel21, together with other partners, is assessing to which extent automated tracking services or tools can increase the effectivity or efficiency of behaviour change initiatives. In the 1st part of the workshop the preliminary research results were presented and participants were asked to comment on these from their own field of expertise, and ultimately validate the results. Next to that, Mobiel21 presented the 3 applications which will be developed for behaviour change initiatives (Positive Drive, Traffic Snake Game, Cycle-to-shop). The participants, divided in 3 groups (one per app), were engaged in an interactive discussion to define strengths, weaknesses, opportunities and threats of this approach.

Presentations are available here:

Workshop “Walking and Tracking data for planning and policy”: TRACE findings and further work on indicators and planning approaches consistent with tracking data.

TIS, supported by the University of Belgrade and Polis, is investigating whether the information provided by data on the tracking of the movements of walkers and cyclists could potentially change the way urban mobility planning and policy are happening in cities, in particular through the development of a dedicated tracking data analysis tool. Divided into 4 interchangeable groups, participants were asked to share relevant ideas on the following issues concerning tracking for planning: urban Mobility paradigm, local visions and goals; planning and operational activities in urban mobility; challenges; indicators and visualizations. Through this interactive mechanism, the workshop received important feedback on the potential and conditions for the application of tracking data for walking and cycling planning and policy.

Presentations are available here:

Below the list of the external organisations taking part in the workshops, in addition to the TUG members:



B Fluid                          




City of Lisbon


City of Tilburg




European Cyclists Federation


MOBI (Vrije Universiteit Brussel)


Rupprecht Consulting


Salvaiciclisti Bologna




University of Amsterdam


2nd Take-Up Group meeting - 02 February 2017

The 2nd Take-Up Group meeting was held at the Polis premises on 2 February 2017. It focused on giving feedback to the TRACE project about the evaluation of the tools and their use in the long term. This 2nd Take-Up Group meeting featured a mix of presentations followed by an on-site field test in Brussels of the two apps: Biklio and Positive Drive.

The meeting started with a welcome address by TRACE project manager Paulo Ferreira who introduced the participants to the project. Joao Barreto form TIS and Jeroen Blom from Ijsberg presented respectively Biklio and Positive Drive apps. Stephanie Keßler from LuxMobility presented the TRACE evaluation plan with its relative set of objectives being evaluated in the pilot cities; Kate Pangbourne from the Institute for Transport Studies (University of Leeds) presented the mobility behaviour change and evaluation as developed by the EU funded project MyWay and highlighted some lessons that could be used for Trace; Jan Christiaens introduced the TRACE edition of Traffic Snake Game (with 90 trackers, 4 receivers and a website that is integrated with the campaign website) and the evaluation aspects being developed by the campaign.   

Field Testing of TRACE Apps: two groups tested each tool on their mobiles while cycling, Biklio, and walking, Positive Drive.

During the on-site field testing in Brussels the Take-Up group participants were split into two homogenous groups in order to alternatively join both Bilkio’s cycling test and the Postive Drive’s walking tour. Participants had to download both the apps on their personal mobile in order to test themselves the tools. The field testing of TRACE apps took approximately one hour. Fake rewards and prizes were foreseen both for Biklio and for Positive drive.

World Café on evaluation - discussion groups

In order to facilitate discussion and collect valuable feedback on the field test of the apps and their future implementation in the pilots, four World tables Cafes on four different topics have been set up in the afternoon. The tables were organised in such a way that ‘guests’ were invited to discuss about one of four given topics in structured conversational process. Participants rotated from one table to the next. This approach allowed to have four interactive discussions per session for each of the four topics: 

  • Behaviour change campaigns and data for planning - how does this go together?
  • From pilot to long-term campaign - prolonging the life of a campaign - what do users or stakeholders need? How can you keep them engaged after the pilot?
  • Different pilots - different data. What could be common elements of the TRACE evaluation?
  • Data collection methods and data quality


For more information about the World tables cafes and the feedback received, please download the full report here.

All presentations of Trace 2nd Take-Up group are available below: