TRACE Methodology

Public authorities and other stakeholders in Europe and around the world are seeking for ways to deliver sustainable urban mobility, which comes from the preferences of people and their intersection with the mobility options that are provided. TRACE improved and delivered new applications that support the need to change the culture and incentives faced by travellers and the need to provide sensible information for planners seeking to improve the conditions for cycling and walking.

To fully exploit the huge potential of walking and cycling as congestion busting measures, TRACE unlocked the possibilities offered by quickly developing ICT tracking technologies. By expanding the knowledge and leveraging the potential of cycling and walking tracking, TRACE triggered innovative cycling and walking promotion initiatives and planning practices.

These applications were launched among final users in pilots on 8 test sites. These experiments delivered knowledge on practical, real-world performance of the applications developed in the project. The experience gathered in the roll-out of the TRACE apps and tools will prove to be beneficial to develop even more successful applications and R&I initiatives. Moreover, it will provides insights on potential business models for entities (e.g. SMEs) willing to exploit the market potential of this type of applications. 

Introducing and implementing such an innovative approach beyond the parties directly involved in the project required appropriate dissemination and exploitation efforts supported with tailored communication activities. This helped to make sure that these innovations reached and engaged the envisaged stakeholders and target groups and thus the project’s take-up potential was exploited to the fullest.