TRACE Methodology

Public authorities and other stakeholders in Europe and around the world are seeking for ways to deliver sustainable urban mobility, which comes from the preferences of people and their intersection with the mobility options that are provided. TRACE improves and delivers new applications that support the need to change the culture and incentives faced by travellers and the need to provide sensible information for planners seeking to improve the conditions for cycling and walking.

To fully exploit the huge potential of walking and cycling as congestion busting measures, TRACE will unlock the possibilities offered by quickly developing ICT tracking technologies. By expanding the knowledge and leveraging the potential of cycling and walking tracking, TRACE will trigger innovative cycling and walking promotion initiatives and planning practices.

These applications will be launched among final users in pilots on 8 test sites. TRACE will not only focus on settling the applications in question as instruments in these sites after the project, but also that new sites will start using such applications. These experiments will deliver knowledge on practical, real-world performance of the applications developed in the project. This will trigger other R&I initiatives and give relevant information for even more successful applications. Moreover, it will provide valuable insights on potential business models for entities (e.g. SMEs) willing to exploit the market potential of this type of applications. 

Introducing and implementing such an innovative approach beyond the parties directly involved in the project requires appropriate dissemination and exploitation efforts supported with tailored communication activities. This will help to make sure that these innovations reach and engage the envisaged stakeholders and target groups and thus the project’s take-up potential is exploited to the fullest.