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Bike2Work or how an EU project got half a million people out of their cars

For the past two years, ECF together with twelve other project partners worked on the Bike2Work project, funded by the European Union. The main objective of Bike2Work was to encourage a significant modal shift from motorised commuting to cycling. The project targeted employees and the change of their commuting habits through Bike2Work campaigns, as well as employers, convincing them to meet the needs of cyclists.

 

As a result, diverse Bike2work campaigns were organised in participating countries, and the results went far beyond impressive emissions savings: more than 20,000 tons of CO2 saved in one year; across the board, employers endorsed bike to work schemes and commuters cycled to work more than 145 million kilometres - that is 3,600 times around the Earth! Bike2Work succed in getting half a million people out of their cars. 

Bike2Work launched the first European Cycle Friendly Certification Framework (CEF) through which approximately 300 companies in 12 European countries became cycle-friendly in 2015-2016, bringing over half a million commuters onto their bicycles.

By providing advocacy tools and encouraging policy changes, the project also gained support from local, regional and national authorities. In some cases significant policy changes were triggered in favour of cycling; in Italy and France, new tax breaks and reimbursement schemes were introduced for cycle commuters, whereas advocates in Croatia leveraged the campaign to get political commitment for better policies and more cycling infrastructure.

The next step is to proliferate these success stories around Europe with a European Cycling Strategy that will bring together best practices for European businesses. In addition, one harmonised European Strategy would provide common policy recommendations for all the Member States, encouraging national governments to take policy initiatives that favour cyclists.