Intro to TRACE Tools

TRACE will develop two types of tracking tools, according to the final objective they pursue: (1) behaviour change and (2) mobility planning.

1. The behaviour change tools are three:

a. Positive Drive

b. Traffic Snake Game

c. Biklio

They aim at enhancing certain aspects of existing and potential cycling and walking promotion campaigns, thus making them more successful. They will benefit from new applications based on tracking, and the project will trigger new potential initiatives that become viable through the use of tracking information.

The TRACE behaviour change apps in a nutshell 


Biklio encourage citizens to ride their bikes near checkpoints positioned at urban local shops, assigning a score (cycle-and-score scheme) to each participant to reward him. TRACE will create an open paradigm to promote the involvement of local businesses as checkpoint providers, making it more appealing to join for both citizens as well as local businesses.

Positive Drive

Positive Drive is based on “doing and rewarding the right transport choice”. It uses only positive incentives, such as coaching, prizes, social status, achievements. TRACE will extend and improve Positive Drive to offer users better feedback on walking and public transport, in addition to bikes and cars.

Traffic Snake Game


The Traffic Snake Game encourages primary school pupils to travel more sustainably to school. TRACE will develop a Traffic Snake Game tracking app, in order to digitalise the campaign and therefore to improve the campaign's ambitions and impact.

2. The Tracking for planning tool is an instrument for tracking data analysis for urban mobility planning and policy making purposes. There is a lack of data on cycling and walking, they are too complex and their meaning is often not easily perceived by planners and policy makers. The tool will support them in interpreting the most relevant information produced by tracking systems, allowing them to identify and rank issues and monitor specific space and time frames.

TRACE tracking based tools will be tested in eight pilot sites: Breda (NL), Agueda (PT), Southend on Sea Borough (UK), Bologna (IT), Esch (LU), Belgrade (RS), Plovdiv (BG) and Belgium, and evaluated in terms of impacts, success factors and benefits, while preparing for their full commercial exploitation.